Indies' Lies instal the new version for ios

Apple began sharing SKAN data directly with developers as well as ad networks, putting the full range of data in their hands for the very first time. The version of iOS released in September 2021, iOS 15, was better news for mobile games developers and publishers. The release of iOS 14.5 changed the rules of the mobile marketing game beyond recognition In fact, although new marketing data called SKAdNetwork (SKAN) had been introduced, Apple was passing this straight to ad networks, leaving mobile games studios in the dark. With attribution of users taken in-house by Apple, a 24 hour data privacy threshold introduced and no real-time marketing events available, it became incredibly difficult to determine where games' users were coming from, what their value was, and what marketing campaigns were working. And there was always time to make more games!Īpple's changes to its identifier for advertisers (IDFA) and particularly the release of iOS 14.5 changed the rules of the mobile marketing game beyond recognition.

A good game was by no means a guarantee of success, but the rules of mobile marketing and user acquisition (UA) were familiar and clear.

Until mid-2020, developers knew how to grow their mobile games.

Indies' Lies instal the new version for ios